Privacy policy

Last Updated: October 21, 2026

Vellastep ("we," "us," or "our") respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit our website at https://www.vellastep.com/, browse our store, make a purchase, contact us, or otherwise interact with our services.

Our online store is hosted by Shopify, which provides the e-commerce platform that allows us to offer our products and services.

1. Information We Collect

The personal information we collect depends on how you interact with our store and the services you use. Depending on the circumstances, this information may include:

• Contact and order information: Your name, billing address, shipping address, email address, telephone number, and order details.
• Payment information: Payment method and transaction-related information needed to process payments. Payment information may be collected and processed by the relevant payment provider. We do not claim to store complete payment card details ourselves.
• Account and communication information: Information associated with your store account, if you create or use one, and information you provide when contacting customer service or communicating with us.
• Device and usage information: Information such as your IP address, browser type, device information, pages viewed, referring pages, and interactions with our website.
• Cookies and similar technologies: Information collected through cookies, pixels, tags, and similar technologies, depending on the technologies in use and applicable privacy choices.

Some information is provided directly by you, while other information may be collected automatically when you use our website or provided by service providers and other third parties involved in operating our store.

2. How We Use Your Information

We may use personal information for the following purposes, as applicable:

• To process, fulfill, and manage orders, payments, shipping, returns, and exchanges.
• To provide customer service and respond to inquiries.
• To operate, maintain, troubleshoot, secure, and improve our website, products, and shopping experience.
• To personalize content and product recommendations where applicable.
• To send marketing communications where permitted by applicable law and, when required, with your consent.
• To detect, investigate, and help prevent fraud, security incidents, and unauthorized activity.
• To comply with legal obligations, enforce our policies, protect our rights, and resolve disputes.

3. How We Disclose Information

We may disclose personal information to third parties when reasonably necessary to operate our store, provide services, fulfill your requests, or meet legal obligations. Depending on the services actually used by our store, these parties may include:

• Shopify: To host and operate our online store and provide e-commerce features.
• Payment providers: To process payments, refunds, and related transactions and help prevent fraudulent transactions.
• Shipping and fulfillment providers: To facilitate order processing, delivery, and related customer service.
• Technology and service providers: To support website functionality, customer service, security, analytics, and other store operations, where used.
• Analytics and advertising providers: Where relevant services are enabled, to help us understand website activity, measure advertising performance, and deliver or evaluate advertisements.
• Professional advisers and authorities: Where necessary for legal compliance, security, professional advice, or the protection of rights.
• Business transaction parties: In connection with a proposed or completed merger, acquisition, financing, restructuring, or sale of all or part of our business, subject to applicable law.

The information disclosed depends on the service involved, your interactions with our store, applicable privacy settings, and legal requirements. The inclusion of a category does not mean that every provider or service within that category is currently used by our store.

Certain disclosures may qualify as a "sale," "sharing," or targeted advertising under applicable privacy laws, depending on the circumstances and the definitions in those laws.

4. Advertising, Analytics, and Your Privacy Choices

Where enabled on our store, third-party analytics and advertising technologies may collect or receive information about your device, browser, IP address, online identifiers, pages viewed, actions taken on our website, referral sources, and interactions with advertisements. Depending on the services actually configured, these technologies may include Google Analytics, Google Ads, Pinterest advertising technologies, or similar services.

This information may be used to understand website usage, measure advertising effectiveness, improve marketing, and show or evaluate advertisements. The providers involved and the information collected may vary based on the services and settings in use, your location, applicable law, and your privacy choices.

Where applicable law gives you the right to opt out of certain sales or sharing of personal information or processing for targeted advertising, you may contact us at hello@vellastep.com to submit a privacy request or ask how to exercise your applicable rights. If a dedicated opt-out mechanism is available on our website, you may also use that mechanism.

We will handle applicable opt-out requests and browser-based opt-out preference signals, such as Global Privacy Control (GPC), as required by applicable law and to the extent supported by our systems and processes.

Opting out of certain advertising-related data sharing does not necessarily stop all data collection or disclosures needed to operate the store, process an order, maintain security, or comply with applicable law.

5. Cookies and Privacy Preference Controls

Our website may use cookies and similar technologies to support essential store functions, remember preferences, maintain security, and, where enabled, understand website activity and support analytics or advertising.

Where available, privacy preference controls may allow you to review or change applicable choices. The controls available depend on the features configured on our store, your location, and applicable law. You can also manage cookies through your browser settings.

Blocking or deleting certain cookies may affect the availability or functionality of parts of our website. Browser-based cookie controls do not necessarily control every type of tracking technology, and privacy choices may apply only to the browser or device used to submit them.

6. International Data Transfers

We and our service providers may process or store personal information in countries other than the country in which you live. Data protection laws in those countries may differ from the laws in your jurisdiction.

Where required by applicable law, appropriate safeguards will be used for international transfers of personal information.

7. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, providing customer service, maintaining business and transaction records, resolving disputes, preventing fraud, and complying with legal obligations.

Retention periods vary depending on the type of information, the reason it was collected, applicable legal requirements, and whether the information remains necessary for legitimate business purposes permitted by law.

8. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No website, electronic transmission, or storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of personal information.

9. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to request access to personal information we hold about you, request correction or deletion, obtain a copy of certain information, withdraw consent where processing is based on consent, or object to or restrict certain processing.

You may also have the right to opt out of certain targeted advertising, sale, or sharing of personal information, and to appeal a decision about a privacy request where applicable law provides that right.

To submit a privacy request, contact us at hello@vellastep.com. Please describe your request clearly so we can understand and process it. We may need to verify your identity or authority to act on another person's behalf, as permitted or required by law.

If a dedicated opt-out mechanism is available on our website, you may use it to submit applicable opt-out requests. We will handle privacy requests in accordance with applicable law and respond within the time limits required by law. Some requests may be subject to legal exceptions or limitations.

If applicable law gives you the right to appeal a decision about your privacy request, you may contact us at hello@vellastep.com with the subject line "Privacy Request Appeal." We will review the appeal and respond as required by applicable law.

Exercising a privacy right will not result in unlawful discrimination against you.

You can opt out of marketing emails by using the unsubscribe instructions included in those emails. Even if you opt out of marketing communications, we may still send non-promotional messages related to your orders, transactions, customer service requests, or other necessary service communications.

10. Children's Privacy

Our website is not intended for children who are not legally permitted to use the services under applicable law. We do not knowingly collect personal information from children in violation of applicable legal requirements.

If you believe a child has provided personal information to us in circumstances where it should not have been collected, please contact us at hello@vellastep.com so we can review the matter and take appropriate action.

11. Third-Party Websites and Services

Our website may contain links to third-party websites, applications, or services that are not operated by us. Their privacy practices are governed by their own policies and terms. We encourage you to review those policies before providing personal information to third parties.

We do not control third-party websites or services and are not responsible for their privacy, security, or content practices, except as required by applicable law.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, services, technology, or legal requirements. When we make changes, we will update the "Last Updated" date shown at the top of this page. Where required by applicable law, we will provide additional notice or obtain consent for material changes.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, or wish to submit a privacy-related request, please contact us using the information below.

Store Name: Vellastep
Website: https://www.vellastep.com/
Email: hello@vellastep.com
Phone: +1 660-683-5307
Address: 294 Hwy H, Henley, MO 65040, United States
Customer Service Hours: Monday–Friday, 9:00 AM–6:00 PM Central Time (CT)
Weekend Hours: Saturday–Sunday, Closed